Prepare for Launch

Prepare for launch on January 30, for what will become the biggest Verve product to date — Verve Bold! With 50% more energy, Verve Bold is sweetened with organic cane sugar, stevia and xylitol, giving this low-carb option a great natural flavor with a hint of tangerine.
To mark this groundbreaking reveal, the official Verve Bold Blackout Party will take place on Wednesday, January 30, in the Verve Lounge at US Airways Center, as the Phoenix Suns and Verve — the Official Energy Drink of the Suns — go black during a marquee game against the rival Los Angeles Lakers. Tip-off is at 7:30 p.m. PST/8:30 p.m. Arizona time, and the game will be nationally televised on ESPN. Verve Bold will own the arena! The Phoenix Suns will be debuting their Hardwood Classic throwback black jerseys, the Verve Sol Patrol dunk team will perform, and Verve Bold banners will be prominently displayed.
Simultaneous launch parties will also be taking place at Verve Central in Tempe and Virginia Beach, so those who can’t make it to Phoenix can enjoy the first sip of Verve Bold and party like they’re at the Verve Lounge. If you can’t make it to the game or to a Verve Central, we still want you part of this monumental event! The Verve Bold Blackout Party will be streamed live on Ustream, and if you’d like to host your own Verve Bold party, launch kits will be available soon. Get ready for a Bold year!